Marketing is an indispensable part of any business which one cannot ignore. A wise and visionary entrepreneur will ensure setting a part of the budget for digital marketing efforts. In the current era large population does online transactions, while others prefer traditional buying. By going through this current trend, lets understand Traditional Marketing and Digital Marketing.
Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion e.g. Newspaper, Flyers, Radio, Television, Billboard advertising along roads and highways, Magazine ads. In traditional marketing, communication only happens in one direction, with the company communicating directly to its target audience.
Digital marketing is the new age marketing method used in the global realm. With internet finding its application and benefit in every aspect of life, marketing has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base For example. Business networking sites such as LinkedIn, Social media sites such as Facebook, Instagram and Twitter, Email marketing, Paid pop-up ads, Blogs.
Although all the marketing techniques used in digital marketing appear similar, online marketing is a far more versatile mode of marketing than conventional one.
Benefits of Digital Marketing over Traditional Marketing
- Low Cost
While newspaper, television and other such media ads cost a lot, advertising through the internet is quite affordable. This in turn means greater fraction of the budget to enhance business.
- Real Time Result
Digital marketing has an edge over traditional marketing since it is able to give quick results, while the latter keeps you waiting for long before showing any results. With online marketing you can measure and view everything from number of visitors, conversion rate, busiest period of the day and bounce rate too with ease.
- Brand Development
Instead of a small column in a newspaper, you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog, unlike traditional marketing. This helps to build an image of your brand consistently. This is similar to one way communication in Traditional Marketing.
Companies generally target a specific audience for ads which makes these ads more wanted and far more likely to generate leads.
- Greater Exposure
Any traditional form of marketing device, be it television commercials or a newspaper ad, can only cover a certain area or population sector of a region. As opposed to this, an online advertisement has the ability to reach out to a widespread population, even the whole of world.
- Better Engagement
No traditional marketing mode, allows you to interact with your audience and really engage them with your brand. However, with digital marketing strategies, you can not only interact with your targeted audience in the real time, but also make prompt and fruitful steps based on their quick feedbacks.
- Quicker Publicity
Owing to real time results with digital marketing, you get instant publicity and even if you do not, you can instantly know which of your ad isn’t working.
- Works for Every Stage or Field
Digital marketing allows even small businesses with a handful of staff members to expand their brand presence and manage advertising and marketing front, which of course cannot be held true with traditional marketing methods which renders the small businesses and start ups at disadvantage.
- Easy Analytics
With digital marketing, measuring your marketing efforts becomes very easy and quick. You can instantly see which strategy is working and which isn’t through Google Analytics, besides other aspects too such as general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit. Thus a debate of digital marketing vs traditional marketing is unfair as the former in today’s era will always remain on the winning side.
- Search engine optimization (SEO)
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. SEO offers a unique opportunity to align your website with the search phrases of your target audience and to target web users who are actively searching for the product/service you offer.
- Content marketing
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.
- Inbound marketing
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
- Social media marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social Media Marketing offers a unique opportunity to build relationships with your customers.
- Pay-per-click (PPC)
Pay-Per-Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (Google) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked”. Search Marketing (PPC) relates closely to SEO as it involves keyword research and optimization and it also relies on Analytics to ascertain return on investment. They both fall under the umbrella category of Search Engine Marketing (SEM).
- Affiliate marketing & Native advertising
Affiliate marketing is an advertising model where a company pays compensation to third party publishers to generate traffic or leads to the company’s products and services. The third party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.
- Email marketing
Email Marketing is a structured, systematic process to deliver marketing messages to targeted subscribers.