Elevating your brand on social media, hashtags are crucial to accomplishing success. The hashtag makes your content discoverable when used appropriately.
Initially used widely on Twitter, hashtags, has gained popularity on various social media platforms like Facebook, Instagram, LinkedIn, Google Plus and Pinterest. Mastering the application of the hashtag awards you a compelling way to engage your readers and improve your communicative impact at no expense other than the time committed to master each platform and vigilance for trends.
Hashtags encourage people that are interested in your subject to discover what you are writing about and help to grow your influence and supporters.
What is a Hashtag?
A word or keyword phrase introduced by a hash, also identified as the pound symbol (#). It’s used within a post on social media to assist those who may be curious about your subject to be able to discover it when they seek for a keyword or special hashtag. It improves attentiveness to your posts and inspires communication.
The hashtag can be put at the beginning, middle or end of your social media post or comment, and it allows what you have written to be registered and indexed by the social media network.
It seems easy enough to put a hashtag before every keyword, but there is some other fundamental information that is vital to understand when you are attempting to be discovered using hashtags. Here are some general tips:
Do not use too many hashtags. The number of hashtags that can be used depends on which platform you are using, but in most cases, 1-2 hashtags have more influence than using a higher number.
Keep hashtags short and memorable rather than attempting to use a plethora of words in one tag. Don’t try to be too smart or unusual. If you prefer a tag that no one is exploring for, it won’t help your marketing.
Only detailed and specific hashtags will lead to better results than broad or general ones. Broad words are less likely to be sought, and if you use them, your content will probably get lost in a sea of irrelevant content.
Don’t try to force hashtags onto every post. Rather use them value addition to your post which is likely to stimulate discussion and synergy.
Hashtags not only draw members of your target readers, but they can also be used to study your competition. Search using hashtags, and you will be able to tap relevant content associated to your topic.
Find Effective Hashtags: Start with Influencers
Know the difference between commonly used tags and the good tags that are popular but specific to your niche. the best way to find it is to determine what hashtags are effective is by paying attention to what hashtags influencers in your niche have chosen and are using.
Chances are you have a good idea who the influencers are that are capturing the attention of your audience, but if you are brand new to a niche, how do you locate the influencers?
A great tool to use to identify influencers is Buzzsumo. Using this tool, you can find the top content, bloggers, publications, and writers in your niche. Observe and analyze the top influencers, and mark the hashtags they are using frequently.
Other Research Tools for Finding Hashtags
Other research tools are specifically geared to narrowing down information about hashtags. Find effective hashtags for your niche with these tools:
RiteTag offers instant hashtag suggestions in real time engagement
Hashtagify.me is a tool that allows you to search for popularity and trends of hashtags
Hashtags on Twitter
Relevant hashtags on Twitter can improve your engagement, but don’t go overboard. One or two hashtags per tweet should be sufficient. Specifically, ask your followers to retweet while using a hashtag, this can lead to more engagement.
Hashtags on Twitter makes your post conveniently accessible when people seek for your tag. It can also support you to initiate conversations that you can be a part of. For a stronger influence on this platform, the best way is to research popular hashtags. Twitonomy helps you find the trending hashtags.
Hashtags on Facebook
When you are seeking to get more exposure for your Facebook posts, using hashtags may help. On Facebook, it’s important not to use too many hashtags. Usually, it’s recommended to only use one or two on this platform. Do not annoy your reader by posting too many of them
Posts that you are expecting to be discovered should be posted as public rather than just among your family and friends. This will allow anyone who is intrigued by the topic indicated by your hashtag to locate your post.
Hashtags on LinkedIn
LinkedIn is used like any other social media platform, where you write, like and post comments, why not use hashtags to make your post trending. Publishing long-form content on LinkedIn, use certain hashtags in the body of your post. 1 to 3 hashtags is usually recommended for LinkedIn.
Spread brand awareness by using hashtags on LinkedIn, which will make your content appear on timelines of people who are not a part of your network
Hashtags on Instagram
Instagram works completely on hashtags for audience engagement. You can use 10-12 hashtags to make your content easily discoverable.
You can analyze the search box to check which are the most common tags that influencers use. As this is the best platform for multiple hashtags, workout a comprehensive variety of different hashtags. Apply them on posts, photos, and comments.
Hashtags on Pinterest
Hashtags are an exceptional way to assist people to discover your content based on keywords on Pinterest. Use one or two hashtags that are related to your subject. On this platform, use hashtags that are unique or particular to your topic.
Using Hashtags on Google +
Google plus is the best way to get your SEO done for you. If you are posting on Google + and not using hashtags, Google will suggest you add them or will include them naturally for you.
Designing a Hashtag Strategy
Keep your communication clear, do not confuse your audience with too many tags. Be specific, more precise you become, more likely you are to reach the target audience.
Observe your close competitions and their use of hashtags. How good they are at engaging the mutual audience. What works for them, is what will work for you. See how many or how little tags they use.
There is no specific strategy when it is about, how to use a hashtag. A successful hashtag strategy starts with identifying your audience and classifying your niche according to their need. The best way to make out what works for you is to analyze and observe your results, by including hashtags in the day to day social media updates.